Atul Patel, OneScreen CEO, says the ad industry will begin to see more "odd combinations" of acquisitions. Nugg.ad will give Deutsche Post's subsidiaries the ability to direct target mail online. It bridges mail expertise with targeting ads.
MediaPost Publications Deutsche Post Acquires More Than Nugg.ad 08/27/2010
Atul Patel's Blog - excerpts from the web & updates from me
August 25, 2010
MediaPost Publications: OneScreen To Support Ad Networks With Video And BT Data 08/25/2010
"Similar to Facebook's social graph, OneScreen conceptualized the theory of 'media graph,' which maps out who watches what, when and where, and the best ads to serve up at a specific time based on previous consumer behavior."
MediaPost Publications OneScreen To Support Ad Networks With Video And BT Data 08/25/2010
MediaPost Publications OneScreen To Support Ad Networks With Video And BT Data 08/25/2010
Webdenda - Accounts and People of Note in the Ad Industry - NYTimes.com
Biff Burns joined the Boston office of OneScreen in a new post, vice president for sales and marketing. He had been senior director for business development at Mercury Media, Marlborough, Mass.
August 11, 2010
"The Future of Television and Gaming"
"The Future of Television and Gaming": "Join TiE SoCal on Tuesday, August 10th for our event in San Fernando Valley. This event will feature Mr. Manu Rekhi, General Manager at Myspace, and Mr. Atul Patel, CEO at OnceScreen Inc. We look forward to your attendance!
What is the future of television and online video? How do devices such as Roku, connected television sets, and PlayStation affect the way we watch media content? What type of advantages and disadvantages do new channels of distribution, such as Youtube and Onescreen and services like Netflix and Hulu, present to content creators and marketers? Find out with an enthralling presentation by Atul Patel, CEO and Director of OneScreen!
What is the future of television and online video? How do devices such as Roku, connected television sets, and PlayStation affect the way we watch media content? What type of advantages and disadvantages do new channels of distribution, such as Youtube and Onescreen and services like Netflix and Hulu, present to content creators and marketers? Find out with an enthralling presentation by Atul Patel, CEO and Director of OneScreen!
Magnetic Brings Search Retargeting to Online Video Ads | ClickZ
Magnetic Brings Search Retargeting to Online Video Ads | ClickZ:
"Atul Patel is CEO of online video and ad technology provider OneScreen. While his company isn't seeing much in the way of data-driven targeting so far, Patel said that it's 'starting to see trickles.' He maintains, however, that liquidity remains an issue. 'There just isn't enough advertising volume, relative to display that is, to effectively use search's specificity of information,' Patel commented."
July 29, 2010
Blog Update
I have decided to limit my blog to merely provide updates on the various media businesses with which I am involved. I will provide links to the original source of the information. Currently, most of my time is spent on OneScreen, a digital video startup focused on connecting content owners, publishers, and advertisers. You can learn more at www.onescreen.com.